CAMPAIGNS Smokey Bear Smokey Bear Through a partnership with the Ad Council, the United States Forest Service, and the National Association of State Foresters, Amplifier reimagined the symbol of Smokey Bear, a long-standing icon who for more than 75 years has increased public awareness about how to prevent human-caused wildfires. Global Justice Global Justice A series of artworks acknowledging the past while building a foundation for a peaceful future in African, Asian, Latin American, and Middle Eastern communities. Reframe Reframe It’s time to REFRAME the issues that have been used to divide us and start the conversations that can restore our faith in each other, renew our hope, and repair the social fabric of this country that has been torn apart. The REFRAME 2021 campaign will amplify the messages of 12 visionary leaders fueling collaboration and conversations between worlds that seldom pause to truly hear one another. Community Vaccination Art Program Community Vaccination Art Program In the summer and fall of 2021, Amplifier is inspiring people to get vaccinated against COVID-19 with public art that will come to life in 12 cities across the U.S. and Canada. We Are Home We Are Home The We Are Home campaign is a multi-racial, multi-ethnic, multi-generational coalition calling on policymakers to take immediate action to protect millions of immigrants who call the United States home and end the cruelty of our interior detention and deportation system. Hispanic/Latinx Heritage Month Hispanic/Latinx Heritage Month September 15th marks the beginning of a heritage month – and a story – so complex , it resists a simple naming. Today, just like our ancestors did in decades and even centuries past, we are wondering – what do we call ourselves? Latinx? Hispanic? Latino/a/@? Hispano? Chicano? What we’re really asking is – does our magic fit into just one word? Thriving Peoples. Thriving Places. Thriving Peoples. Thriving Places. The THRIVING PEOPLES. THRIVING PLACES. campaign uplifts the stories of nine Indigenous women leaders from locales spanning from the Philippines and New Zealand to the Brazilian Amazon and the Arctic. AAPI Heritage Month AAPI Heritage Month This year, Asian American and Pacific Islander Heritage month means action. Amplifier has partnered with Amanda Nguyen to urge the world — individuals, corporations and elected leaders alike — to publicly denounce all variations of asian hate and xenophobia and to uplift the AAPI community. #Vaccinated #Vaccinated Through our Global Open Call for Art we are awarding $1000 to 100 artists from around the world to create symbols that build trust in the safety and efficacy of vaccines, advocate for vaccine equity, and help combat vaccine disinformation. We Can Thrive Together We Can Thrive Together “We Can Thrive Together: Visioning Economic Justice for All” initiative in order to help organizers and teachers vision an economically just society for everyone. This timely campaign holds that ending poverty is within our reach, and that we have both the power and responsibility to do so. Amplifier AR Amplifier AR We’ve launched a new app – AMPLIFIER AR, our new activist-driven augmented reality platform that transforms the 2-D posters, stickers, and murals we are known for into art that literally comes to life to deliver important calls to action. Using rotoscope technology and animation, our app amplifies the voices and stories of movement leaders on the forefront of social change in surprising and thoughtful ways. In Pursuit Of… In Pursuit Of… This fall, Amplifier and The J. Paul Getty Museum are partnering to launch an open call for art for teens around the theme of “In Pursuit of__”. Educators and parents, submit student artwork by December 11, 2020 for them to win a chance to have their work included in an exciting Amplifier projection series in cities nationwide and in a special J. Paul Getty Museum exhibit in 2021! Cannabis Justice Now Cannabis Justice Now The war on drugs wreaked havoc on Black communities. As the stigma and status of cannabis shifts, we have a generational opportunity to disrupt the harms of racism by using the legal cannabis industry as a model for healing and equity. This joint campaign with The Hood Incubator and Cookies features AR-activated artworks installed in public spaces across San Francisco, Oakland, Sacramento, and Los Angeles. Indigenous Peoples’ Day Indigenous Peoples’ Day For Indigenous Peoples’ Day 2020, Amplifier, Nia Tero and IllumiNative teamed up to launch a new large-scale public art campaign to elevate Indigenous land stewardship! It also celebrates the vital relationship between Indigenous sovereignty and Black liberation, particularly as our globe passes through multiple material crises of our own making and the November elections are top of mind. Reset Capitalism Reset Capitalism 50 years after Milton Friedman set capitalism to maximize shareholder profit, Amplifier launched a new artwork series in collaboration with Imperative21 as part of a global campaign to RESET capitalism to maximize shared well-being on a healthy planet. We The Future We The Future The educational We the Future campaign showcases ten young leaders representing ten diverse movements, each already building us a better world. Together, they are working to encourage young people to vote, address climate change, rethink the immigration system, create opportunity in our education system, and address gun violence. We The People We The People We The People is a nonpartisan campaign dedicated to igniting a national dialogue about American identity and values through public art and story sharing. Since its launch in 2017, We The People images have flooded the United States and the globe with new symbols of hope to combat rising rates of nationalism, bigotry, and intolerance. People everywhere have used We The People to tell a new story about what it means to be an American. Wide Awakes Wide Awakes In 1860, as the United States careened toward the Civil War, a group of young patriots launched a movement to wake up the country. Amplifier is part of the new “Wide Awakes” movement, which is one of the largest collaborations of cultural leaders in U.S. history with nationwide civic actions before and after the 2020 election. Realizing Democracy Realizing Democracy We developed a multi-year art series for Realizing Democracy – which is an effort to reimagine the relationship among civil society, government, and the economy – asking, what it would take to realize the full promise of democracy in the United States of America? She Can Stem She Can Stem To get girls to stick with their passion for STEM fields, we have to show them what’s possible. In 2020, The Ad Council and Amplifier teamed up to produce a body of work created by female-identifying artists with messages and symbols to engage and empower young people, specifically girls, to participate in STEM. American Flag Remix American Flag Remix Inspired by new visions of ‘Old Glory’ like Nacho Becera’s Serape Flag, and Nadeem Haidary’s information-driven flags, we launched an open call to redesign the stars and stripes. We asked artists how they would imagine the American flag in a way that is inclusive of their community, represents their story, and their ideals. Girl Rising Girl Rising For this project, Amplifier teamed up with Girl Rising and Ashley Lukashevsky to create artwork to uplift the 2019 short film Brave Girl Rising, which tells the story of Nasro, a 17-year-old Somalian girl whose courageous drive to continue her education is inspired by the magical dreams of her mother and sisterhood of her friends. My Climate Hero My Climate Hero There are a lot of misconceptions about what climate leadership looks like or who fits the mold of an environmentalist. #MyClimateHero is an interactive comic art series and exhibition depicting heroes of the modern climate security and environmental justice movements. Voting Rights Voting Rights For the 52nd anniversary of the “Voting Rights Act”, Amplifier worked with non-profit Rock the Vote and artist Ashley Lukashevsky to highlight the voices that voter suppression policies threaten to silence. This series of art works highlighted the need to strengthen this critical protection against discrimination in voter registration and access so that people of color, women, and new generations of voters can safely and securely take part in our democracy. March For Our Lives March For Our Lives Gun violence and mass shootings in our schools must end. On March 24th, 2018, students and allies across the country took to the streets to demand that their lives and safety become a priority. When creating artwork for the march, Amplifier chose to center the experiences of youth whose lives have been changed by firearms. Hear Our Voice Hear Our Voice In partnership with the Women’s March on Washington, we created an open call for art to amplify the voices of this monumental grassroots movement. The iconic winning artworks were carried by tens of thousands of marchers at the historic Women’s March in Washington, DC and in cities around the world as the digital downloads spread online. Unbroken By Bars Unbroken By Bars Unbroken by Bars is a collaborative storytelling project that examines issues faced by incarcerated and formerly incarcerated women and girls. In February of 2017, we launched the art project as posters in public spaces. Since then, these posters have been installed across the country from Hawaii to Florida to New York. Honor The Treaties Honor The Treaties Honor the Treaties is a campaign dedicated to amplifying the voices of Indigenous communities through art and advocacy. This campaign funded collaborations between Native artists and Native advocacy groups so that their messages could reach a wider audience. This project was the predecessor to Amplifier, and laid the groundwork for all of our campaigns moving forward. Close Rikers Close Rikers Close Rikers was a collaborative project between the Katal Center For Health, Equality, and Justice, Amplifier and artist Josh MacPhee of Just Seeds. We produced a one-day workshop to brainstorm new art, graphics, and other cultural forms of communication to support a New York City campaign to close the Rikers Island Jail Complex. The #CLOSErikers campaign was formed in 2016 to break political gridlock and achieve real solutions, guided by directly impacted communities. The Truth About Prisons The Truth About Prisons Organizations and individuals like In Search of the Truth, Cause Collective, and Hank Willis Thomas created a campaign in collaboration with Amplifier to ask people around the country what their truth is when looking at the impact of the U.S. prison system on their lives. The project is an expressive community storytelling project made in collaboration with Cut50.org’s multi-year, interactive, mobile video recording booth to invite members of the public to complete the statement “The truth is…” about our contemporary prison justice system. Power To The Polls Power To The Polls One year after the historic Women’s March on Washington, Amplifier and the Women’s March teamed up on the Power To The Polls open call for art campaign to channel energy and activism into tangible results in the 2018 midterm elections. It resulted in 20,000 posters and postcards of campaign artworks being distributed to community partner events in over 30 cities and 20 different states, and a touring exhibit that inspired people from around the country to take to the polls. See how you can be an amplifier for change! Get Involved!
