Amplifier is a design lab that builds art to amplify the voices of grassroots movements. We work with our community of social change partners, in both the for-profit and non-profit worlds, to build symbols, language, and distribution strategies that can change the national narrative. We draw from a deep portfolio of artists to commission new art, then take the work and distribute it in unparalleled numbers through creative space hacks, reaching new audiences and driving real change.
We flip artists into activists, and observers into participants. Our experiments are built on a foundation of free and open source art, the unlimited possibilities within a human centered design process, and the potentials when analog and digital technology merge. Drawing from a newly formed education cohort of teachers in every state, and Stanford d.School Media designers, we build campaigns that can and do change the national narrative.
Our goal is to reclaim and rebuild an American identity rooted in equality, dignity, diversity, truth, and beauty. At Amplifier, we believe that each piece of art we create and distribute with our partners can be a compass that leads us away from the chaos and negativity of this polarizing time.
In the short term, our visual symbols will pave the way to the polls in 2018 and 2020. As the art partner of the Women’s March and its network of newly activated citizens, we have a platform to turn marchers into voters.
In the long term, we will continue to deliver messages of hope to those who need it the most through our Education Amplifiers project. Today’s K-12 students will be the teachers and voters of tomorrow. The path they walk will determine the future, and we will continue to make the signposts marking that path.