Play Proud 2023

OUR JOINT GOAL: AMPLIFYING THE POWER OF SOCCER FOR GOOD.

Did you know that over 80% of fans & athletes worldwide have witnessed homophobic language in sports in the last year?

This year, Amplifier and Common Goal are coming together again to leverage the power of art and soccer to transform stadiums and communities across the U.S., Mexico, and Canada.

We worked closely with 8 clubs across 5 leagues in 2026 World Cup host cities to co-develop a beautiful new art piece about LGBTQ+ inclusion.

YOU can help amplify this effort by buying campaign merch to show your pride, your allyship, and your support for LGBTQ+ identified fans and players. All proceeds will help fund over 100+ hours of Play Proud inclusivity trainings for soccer clubs, community coaches, and fan groups!

Artwork by Thomas Wimberly.

Bring the artwork to life!

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