Belonging Begins with Us

The question of who is included – and excluded – is the very nerve center of the culture wars. It’s the origin story, the story that informs nearly every other story, belief, and action.

Here at Amplifier we have always proclaimed that belonging begins with us. We know that together – block by block, school by school, and workplace by workplace – we can all play a part in fostering a more welcoming nation where everyone belongs, not in spite of but because of their unique identities, expression and background.

We proudly partnered with The Ad Council, the American Immigration Council, and a coalition of partner organizations from across the country on Belonging Begins With Us a PSA campaign designed to help build strong communities and connect individuals through shared interests, values, and goals.

For this collaboration, Amplifier worked with artists Alex Albadree, Stevie Shao, and Nina Yagual to create AR activatable works that celebrate shared connection. To get involved, download these works and put them up in your community, and visit BelongingBeginsWithUs.org to read real stories of understanding, community, and belonging from people across America.

Together, let’s show that belonging begins with us!
-the Amplifier team