In response to COVID-19, Amplifier launched an emergency campaign with top art curators and public-health advisors from around the world looking for public health and safety messages that can help flatten the curve through education and symbols that help promote mental health, well-being, and social change work during these stressful times.
“The Dalia Lama said “love and compassion are necessities not luxuries, and without them humanity cannot survive”. How he couldn’t be more on the mark, but if you’re not into profound quotes from spiritual gurus as much as me how about some science on kindness from those clever academic types who do studies and shit… – Witnessing acts of kindness produces oxytocin, occasionally referred to as the ‘love hormone’ which aids in lowering blood pressure and improving our overall heart-health. Oxytocin also increases our self-esteem and optimism. – Kindness stimulates the production of serotonin, which is a function usually found in anti-depressants. – Being kind triggers your brain’s rewards and pleasure system which releases endorphins, a natural high. While we watch the systems and structures we once lived by crumble as they are perforated by this pandemic, it is community, kindness and compassion that keeps us afloat. But if stuff like that all sounds a bit fluffy and wafty for your liking, just know it elevates us on a cellular level too. Stay kind, it’s good for you.” – Frankie Beckley