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Through a partnership with the Ad Council, the United States Forest Service, and the National Association of State Foresters, Amplifier reimagined the symbol of Smokey Bear, a long-standing icon who for more than 75 years has increased public awareness about how to prevent human-caused wildfires.
Inspired in large part by anime and video game culture, this multimedia series teaches fire management tips—such as drown-stir-drown-feel, and never leave a fire unattended—in accessible ways.