Amplifier was born from a desire to shift traditional storytelling into new and dynamic modes of communication — to create vivid imagery that is accessible, educational, and action-minded. This collaboration between our founder Aaron Huey and artist Shepard Fairey is one of the first seeds we planted with that mission in mind. Based on a photograph that Huey took during his time on the Pine Ridge Reservation, Fairey’s illustration asks for the protection of Indigenous treaties, land, and resources. By changing the mode of communication from journalism to street art, the piece makes a compelling argument in defense of Native rights from the people, for the people.