Based off a 1915 British World War I recruitment poster, Amplifier commissioned this image from Josh MacPhee for the 2017 Climate and Science Marches. “My goal is to both equate the seriousness of our current climate crisis with one of the bloodiest wars humans have seen, but also playfully jab at the extremes we tend to go to in order to pretend things are ‘normal,” MacPhee says. “There is no normal anymore.”

In order to keep bringing attention to our drastic need for environmental action and conservation, all donations for this artwork will help Amplifier replace advertisement billboards across the United States with MacPhee’s plea for a cleaner climate.