In response to COVID-19, Amplifier launched an emergency campaign with top art curators and public-health advisors from around the world looking for public health and safety messages that can help flatten the curve through education and symbols that help promote mental health, well-being, and social change work during these stressful times.
“It’s time to manage the voice of the Media and take control of the voices inside our heads. The media content we’ve been consuming since Covid-19 has taken a toll on our thoughts and emotions. We feel the urge to stay up to date on the current happenings and tend to incline towards negativity. This artwork is inspired by vintage advertisements, portraying the importance of a mental cleanse. Visual media like advertisements, cinema etc, have always been part of our mental growth. I visualise the voice of media to be more positive and break stereotypes around mental illness.” – Varshini Ramakrishnan